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AG Hair Cosmetics Product DVD
This is an excerpt from a DVD produced by Basetwo Media for AG Hair, producers of high quality shampoo, conditioning, and styling products.
The project centered around a multilingual Product Knowledge DVD. Six videos were produced which detail the different product categories, with demonstrations and tips for use on each of the 48 individual products.
We also produced several other videos which act as an introduction to the DVD, giving an overview of the company, its founders, educational and philanthropic endeavors.
All of the videos on the interactive DVD include versions with subtitles and separate graphics in French, Spanish and Mandarin, for a total of over 2 hours and 15 minutes of original content.
"Basetwo Media was extremely organized, patient and an absolute pleasure to work with." Said Tatiana Jovic, AG's Manager of PR & Communications. "The DVD looks phenomenal. We know it will be extremely well received by our salons, sales representatives and future clients."
Filming of the product demonstrations took place over several days at the Jami Symons Salon in Calgary, Alberta.
On-screen segments were shot in our production studio, and at the company's head office and production facility in Burnaby, BC. New behind-the-scenes footage of a fashion shoot was filmed to be combined with existing archival material.
Our primary challenge was in how to present all of the products, for which many of the bottles had yet to be produced as the company is currently re-branding. Photo-realistic 3D rendering were created and animated for each of the products and categories, along with 3D text and supporting graphics.
Including all 4 languages, roughly 420 separate clips were rendered, for a total of over 25 minutes in 3D content, requiring an estimated 200 hours of computer rendering time.
10,000 units of the DVD are scheduled for delivery to salons around the world, and all of the videos will be uploaded to the company's new website which will be launched soon.
Check out behind-the-scenes photos from the shoots on Facebook.
About Basetwo Media
Basetwo Media is a Vancouver video production company specializing in promotional, educational & training videos and event videography. We help businesses communicate using the power of video.
Basetwo Media was extremely organized, patient and an absolute pleasure to work with."
